Communicating Effectively

By
nicholasjoseph
Published: September 21, 2009Posted in: MLM Training, Personal DevelopmentTags: , ,
Communicating Effectively

networking1A marketer has to communicate effectively. In relation to my previous article, a marketer has to develop the art of effective communication. They may be called “soft skills” but to succeed no one can do without them. To be effective in verbal communication, as in expressing yourself clearly, i.e. projecting what you have in your mind to be clearly understood by the people you are communicating with is really essential. This includes effective written communication via powerful letters, faxes and e-mails which are tools that you cannot afford to be without if you want to be successful in business; especially where marketing is concerned.

In the international world of business it is essential to at least have a decent degree of profeciency in English whether we like it or not. Of course if you have a talent for other languages it is a plus.

The following is what Heather Hansen an authority on speech training has to say:

 ”It’s not hard to improve the way you speak.” “Surround yourself with people who speak well and you will hear new words, phrases, pronunciations and grammatical constructions that you don’t normally use. Commit them to memory and apply yourself,..”

 “Your confidence begins inside you. When you believe that what you have to say really matters – that you have unique knowledge, insights, and gifts worth sharing – that is when you will have the confidence to speak up.”

 In the business world, what’s important is getting the right response which ces from asking the right questions.

“You need to be able to read people and situations to know when it is appropriate to raise a certain issue. Be open and honest in the communication of your views and feelings,..”

The most successful effective communicators, focus first on their relationships with people and then on communicating appropriately within them. The challenge for most people is simply having the courage to voice out (express themselves).

In this age of technology, electronic mail has a phenomenal effect on the way we communicate. It has become an essential tool in business and a fundamental part of the way we work.

However, the explosive growth of e-mail has created some problems, mainly because there have never been any guidelines on how to compose e-mail messages.

Consequently, systems are overloaded, communication is rampant,(abuses occur) reputations are damaged, feelings are hurt and time is wasted. Messages are sent without much thought or planning, important details go missing. Some even neglect the common courtesies of a greeting and sign-off.

In e-mail messages, communicating emotions is difficult and some people type out exactly what they would say without thinking. To be effective we must avoid this and learn to choose our words very carefully and get the tone just right. Use short words and simple expressions, short sentences and short paragraphs that are clear and concise but still courteous.

It’s important to take much care in composing e-mail messages as we do with formal letters, memos or faxes. Pay attention to proper spelling, punctuation and sentence construction. Avoid the mistake of using SMS abbreviations.

 Today’s way of conducting business is very informal so that’s what we should aim for in our business writing, too – natural, relaxed, friendly and conversational.

 Trainers in the field of effective marketing communication and creativity advocate ways to stand out by using images, stories, props and particularly metaphors that drive messages home clearly in their speeches, conferences, & messages.  

Together with tools such as Powerpoint, and videos are very effective in marketing communication.

About the Author

I am a fun loving family man with a big family. 4th generation Chinese. Have been in business for 30 years (marketing and sales). With the knowledge and experiences I have, I'd like to pay it forward. I would like to help people get more of what they want out life. Past couple of years have been into network marketing and have learnt from a few "gurus" their secrets. Applying the secrets I learnt to gain me a successful online business and aiming for my (more than enough), retirement fund. LOL. A strong believer in positive attitude and being charitable.